The Facebook operated social media platform WhatsApp has now decided to enhance its business app making it more exciting for its users. WhatsApp business is aimed at small businesses that have thus far been using their accounts meant for individuals, a move that brings it closer to monetising its free platform. This app was launched by the company last year.
On its blog, the app says, “Since we launched the WhatsApp Business app people have told us that it’s quicker and easier to chat with a business than making a call or sending an e-mail. Today we are expanding our support for businesses that need more powerful tools to communicate with their customers.”
Here’s how people can connect with a business:
Request helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp.
Start a conversation: You may see a click-to-chat button on a website or Facebook ad to quickly message a business.
Get support: Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.
With this approach, you will continue to have full control over the messages you receive. Businesses will pay to send certain messages so they are selective and your chats don’t get cluttered.
Additionally, messages will remain end-to-end encrypted and you can block any business with the tap of a button.
WhatsApp says, “We will bring more businesses onto WhatsApp over a period of time. To do so, we will work directly with a few hundred businesses and a select number of companies that specialize in managing customer communications.”